Pay for leads, not promises.
A simple flat fee plus a small amount per lead Pipit actually captures — with a spend cap you control. Every plan starts with 7 days free, no card required.
Starter
No monthly fee — pay only when Pipit captures a lead.
£0/month
+ £1.50 per captured lead
- Chat widget + knowledge pack
- Email follow-up
- Lead dashboard
Grow
For businesses booking appointments — integrations and richer follow-up.
£49/month
+ £1.00 per captured lead
- Chat widget + knowledge pack
- Email follow-up
- Lead dashboard
- Booking integrations (Calendly, Google Calendar, Outlook)
- WhatsApp & SMS follow-up
- Lead scoring + CRM export
Scale
For higher volumes and multiple locations, at the lowest per-lead rate.
£149/month
+ £0.25 per captured lead
- Chat widget + knowledge pack
- Email follow-up
- Lead dashboard
- Booking integrations (Calendly, Google Calendar, Outlook)
- WhatsApp & SMS follow-up
- Lead scoring + CRM export
- Multiple sites / locations
- Voice agent (when live)
- Priority support
Prices exclude VAT. Billed monthly in GBP — the flat fee up front, captured leads in arrears. Cancel any time.
Billing you can check, line by line.
Only pay for captured leads
A lead counts when Pipit captures verified contact details — a real email or phone number. Conversations that don't convert cost nothing, and the same person coming back in the same month is never billed twice.
A spend cap you control
Every account has a monthly spend cap you can change any time. At the cap, Pipit pauses new lead capture — your assistant stays live and keeps answering — and your bill never goes past it.
Every lead on your bill, auditable
Each billed lead links to its conversation transcript in your dashboard, so you can see exactly what you're paying for, line by line.
Everything in every plan, side by side.
| Starter | GrowComing soon | ScaleComing soon | |
|---|---|---|---|
| Monthly fee | £0 | £49 | £149 |
| Per captured lead | £1.50 | £1.00 | £0.25 |
| Chat widget + knowledge pack | |||
| Email follow-up | |||
| Lead dashboard | |||
| Booking integrations (Calendly, Google Calendar, Outlook) | — | ||
| WhatsApp & SMS follow-up | — | ||
| Lead scoring + CRM export | — | ||
| Multiple sites / locations | — | — | |
| Voice agent (when live) | — | — | |
| Priority support | — | — |
Pricing questions, answered.
How does the free trial work?
Every account starts with 7 days completely free — no card, no monthly fee, and every lead captured during the trial is free too. Pick a plan inside your dashboard when you're ready.
What counts as a captured lead?
A conversation where Pipit captures verified contact details — a valid email address or phone number. Duplicates within the same month, spam and your own test chats are never billed.
Can I change plans later?
Yes. Upgrades apply immediately (with the flat fee pro-rated), and the new per-lead rate starts from that moment. Downgrades take effect at your next billing period. Your dashboard even tells you when another plan would work out cheaper.
What happens if I cancel?
Cancel any time, in your dashboard. Your assistant stays live until the end of the period you've paid for, and you keep every lead and conversation it captured.
Do prices include VAT?
Prices exclude VAT, which is added at checkout where applicable. All billing is in GBP.
See the leads come in before you pay a penny.
Point Pipit at your website, paste one line of code, and watch it answer, capture and book — free for a week, no card needed.